Advanced Tracking with Voluum

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Micheal George
Micheal GeorgeAnalytics & Marketing Manager
Updated: 23 September 2020
Advanced Tracking with Voluum

Voluum is an innovative, real-time analytics platform for tracking online campaigns. The system designed by Codewise is for the use of performance marketers and individual advertisers who want to monitor the progress and profitability of their campaigns.

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See also our article about Goal tracking.

Integration Instructions

Prerequisites:

  • Voluum account
  • A-ADS account
  • A-ADS campaign with goal tracking enabled

Let's start!

Create a traffic source (TS) element in Voluum. Voluum provides you with the A-ADS traffic source template, so you can use it and skip most of the manual setup. To use this template, perform the following steps:

Step 1. Go to the Traffic Sources tab

Step 2. Click the New Traffic Source button

traffic source button

Step 3. Select the A-ADS template from the list of available templates

Step 4. Click the Next button. The New traffic source form will appear

Step 5. You can change or adjust (if necessary) any option in the New traffic source form. Once you are done, click the Save button.

Configure new traffic source

  1. Create an offer element. Read the Creating an Offer Element article here to learn how to do that.
  2. (Optionally) Create a lander element. Read the Create a Lander Element article here to learn more.
  3. Create a campaign in Voluum with your earlier created traffic source element. If you need to learn how to create a campaign in Voluum, find out here.
  4. Log into your A-ADS account.
  5. Enable Goal tracking for your campaign at A-ADS, as seen in the image below. If you don't have a campaign, you can create one here.

Goal tracking

  1. You'll probably want to use the partner parameter to track the traffic source that brought a visitor to your site, and you can also use more parameters available for tracking. You can add them, too.

Goal tracking parameters

Please note, each parameter/token in the "A-ADS Suffix" represents "Voluum's TS parameter/token", e.g.:

A-ADS's goal tracking (GT)          Voluum's traffic source (TS)

partner={{partner}}                 TS parameter = partner, TS token = {{partner}}

Suffix parameters/token in A-ADS and TS parameters/token in Voluum are correlated.

  1. If you use redirect tracking, please, set your campaign URL as your Voluum campaign URL, remove the "?", and everything after.

All done!

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