Crypto companies often need to pay more attention to writing press releases, which is a mistake! Both traditional and crypto media news portals are incredibly thankful for anything newsworthy from the blockchain industry. So, it's worth it for blockchain startups and established companies to bank on press releases as part of crypto PR services.
What Can a Press Release Include?
Many things, actually, such as:
- Company launching
- New product or service launching
- Publishing research findings
- New team members
- Industry insights
- Upcoming event or a conference participation
Writing a PR message is easy. Just follow some golden rules:
1. PR shouldn't be too short
Your PR should be a substantial piece of writing rather than an empty description. Consider your brand's tone of voice when writing it, and avoid cliches. Vice versa, make it look like a solid piece of writing.
2. Develop your hook or your angle
It means you must explain why it is important for the people reading it. It could be that your blockchain product solves a common problem, addresses a clear need, or opens up a gap in the market.
3. Use data and visuals to support your information
Provide links to reliable sources that support your claims, such as industry or governmental reports.
4. Include social proof
People generally like success stories. Show or explain where you and your company are credible and should be taken seriously. If your company is a fresh new startup, mention the founders, their career tracks, and why they have decided to set up a business.
5. Still, keep it short
No need to write a lot. The most important thing is to keep your PR as informative as possible.
6. Use a multichannel approach
The more places you can publish your PR, the bigger audience you reach.
You can send your PR directly to journalists and influencers, who may publish it or write it up in an article. Or you can submit it to press release distribution services and platforms.
Read more about marketing strategies in our Complete Crypto Marketing Guide.
How to Lay Out a Crypto Press Release
Now let's look closer at the PR structure:
- First of all, put your Company Logo
- Headline
The headline is usually the most attention-grabbing aspect of your Crypto PR efforts. Experts recommend a 65 to 80-character range for your headlines.
Avoid superlatives like "absolutely" and "amazing," and keep your headlines as short and straightforward as possible.
- Subheadline
The subheading supports the headline, and it shouldn't be long.
For example, The headline is "Find Satoshi Lab, creators of STEPN, launch NFT marketplace, MOOAR." In contrast, the subheadline is "The Find Satoshi Lab ecosystem, featuring STEPN, DOOAR, and MOOAR under its umbrella becomes self-sustaining."
- Date and location
- 1st paragraph
State the facts as concisely as possible. Tell about who you are, what you do, when, where, and why. Let's have a look at the MOOAR press release again:
Source: Cointelegraph.com
- 2nd paragraph
In the body of your PR, expand on the information provided at the beginning. Add more details, specifics, and technicalities here.
Source: Cointelegraph.com
- 3-4th paragraph
You can add social proof and some storytelling to make your PR vivid and engaging.
Source: Cointelegraph.com
- Boilerplate
This part should include some description of your company, its main achievements, and other important information about the organization.
Source: Cointelegraph.com
- Contact details
Add contact details at the end of your PR, including name, email, and phone number.
Source: Cointelegraph.com
What to do next?
You can send your PR directly to journalists and influencers, who may publish it or write it up in an article. Or you can submit it to press release distribution services and platforms, which you can check here.
Important Takeaway:
Your press releases need to be carefully fact-checked. Any statement you make in your crypto PR must be complete and accurate. It is crucial for a project's reputation.
More About Crypto Marketing:
Influencer Marketing For Crypto Projects
Crypto ICO Marketing: Strategies for Success in the Crypto World
Content marketing for crypto projects
A Step-by-Step Guide to Direct Messaging in Crypto Marketing
11 Innovative Methods to Boost Engagement through Social Media
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How To Create A Perfect LinkedIn Page For Your Business.
Successful Email Marketing For Crypto Projects.
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